'Anyone Concerned About Their Brand Image Chooses Armodilo,' says Iles Guran
EventsInAmerica.com (EIA) spoke with Iles Guran, President, of Armodilo Display Solutions, at the EXHIBITORLIVE show in Las Vegas.
EIA: Tell us about Armodilo. What’s your brand’s story?
Guran: Armodilo started four years ago and we make high-quality tablet display solutions for the tradeshow industry, for retail, for corporate, for events – pretty much everything. We actually launched our first product here at Exhibitor 2012 – the Armodilo 3-in-1 tablet stand and we won a Buyer’s Choice Award for that unit. We’ve been back every year. This is our platform and we launch all our new products here.
This year, we have two new products. The first one we call Xero. It’s an open-access tablet mount. All of our original tablet display systems are fully enclosed; this one is open so you can have access to the power buttons, audio functions, etc. One of the really neat things about this product is it uses an aluminum backer and a custom acrylic front, which we offer in a variety of finishes as well as custom printed graphics. So it enhances all different kinds of architectural or booth designs.
The other product we’re launching is called Lite. Lite is similar to our Aura product, which won the Buyer’s Choice Award last year – but Lite is a wall-mounted solution that enables user interaction. It has a back-lit panel that fits a tablet of virtually any size and can be outfitted with a shelf. It works especially well in retail environments as well as for tradeshows and events.
Why would a user want the open system?
The open system is great for point-of-sale, anything where you need quick access – where you need to mount a card-reader or audio peripherals. The other systems that are fully enclosed are more secure but not quite as flexible. With the open system, you can access what you need.
What is your background?
My background is in graphic design and branding. I did that for 15 years before I started Armodilo.
What prompted you to start the company?
Armodilo was just a happenstance. We created this product for one of our design clients, who wanted a tablet display solution for the tradeshow they were going to. At the time, there was nothing even close to what they required for aesthetics and usability. We created that product for that client and thought, ‘if that client needs it, there must be others out there who also need the same thing.’ And so the company started from there.
And are you still providing graphic design services?
Just for Armodilo.
There are a number of tablet display competitors out there. Why would one choose Armodilo?
At Armodilo, we take pride in the quality and design of our products. Everything is made in North America and we’ve won numerous design awards. A lot of top-tier brands, Fortune 500 companies, choose us. Anyone who is concerned about their brand image and product quality chooses Armodilo for their tablet display solutions.
You’ve had success at this show.
EXHIBITORLIVE is an amazing show. It’s our favorite show by far. I don’t know if we’re biased because we launched our product here, but the flow of traffic is amazing, the contacts are great and the people who come back every year are just phenomenal. So I want to give a shout out to Exhibitor for doing a great job.
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