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If you're a thought-leader in the events industry – or you simply want to provide your point of view – you can share your knowledge on Events In America (EIA) by self-publishing articles, stories, ideas, images and blogs. We welcome all relevant content. If you'd like to publish, click the button below to begin the process. There is no cost for publishing your content. You may also upload a photo of yourself or of an event to illustrate a point.

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Mark Travers

'Tradeshows Are Just Part of the Journey. What Happens Before and After is Incredibly Important.'

We always enjoy speaking with Justin Hersh, CEO of Group Delphi, for his enlightened industry insights. We met up with Hersh at the Exhibitor Live show where his company was demonstrating augmented reality in a tradeshow environment. He offered these thoughts for event organizers, exhibitors and other trade show professionals.

 

 

Contact:

You can reach Justin Hersh at 510.749.1240 or Here's What to Look for in a Venue

Choosing the right venue can make your event. Choosing the wrong one can break it. No matter how magical the wedding is in principle, the venue would make it a non-starter.

You would never locate your annual business conference in the building of your major rival. First, your invitees would likely not come. Second, any message you were trying to promote would be completely subsumed by the venue.

It is obvious that the venue is a part of the message. You can’t have an environmentalist conference in an environmentally wasteful setting, or a tech conference in a setting with primitive technology...

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Mark Travers

How to Get the Best Outcome from Your RFP

What does success look like to a company that exhibits at a trade show? How can a company improve on face-to-face marketing? Jeff Korchinski, VP Sales at Exhibit Concepts, discusses these questions and what companies can do to improve their outcomes -- from the RFP stage through the finished project. EventsInAmerica.com met Korchinski at the Exhibitor Live show in Las Vegas. Here are his thoughts.

 

 

Contact:

You can reach Jeff Korchinski at 937...

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Mark Travers

A Quick Tip for Experiential Marketers and Street Teams

How can experiential marketers set up an event scene quickly and also offer a great brand presentation at the same time? EventsInAmerica.com spoke with Dwayne Virag, a marketing director for Guerrilla Cube, at the Exhibitor Live show in Las Vegas. Guerrilla Cube offers a premium brand finish with an easy 5-minute installation. Take a look:

 

 

 

Contact:

You can reach Dwayne Virag at 877-778-CUBE or dwayne@GuerrillaCube...

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Mark Travers

Astound Launches Cloud-Based Tradeshow Platform

Tradeshow display companies are among the most sophisticated partners in identifying and utilizing new technologies. EventsInAmerica.com met up with Kristen Brophy, Marketing Manager for Astound, at the Exhibitor Live show in Las Vegas. Brophy spoke about Astound's new tradeshow portal and ways in which her company works with clients.

 

 

 

Contact:

You can reach Kristen Brophy at 905.465.0474 x7047 or Only Measurement Can Tell You the True Impact of Your Trade Show Program

Every company wants to know how it can improve its event experience -- how it can get better conversations with prospects, more customers and lower event exhibition costs. 

Terri Parker is Marketing Director of ExpoDisplays, an exhibit house in Birmingham, Alabama. EventsInAmerica.com spoke with Parker at the ExhibitorLive show in Las Vegas. She offered several ideas about how exhibitors can get more total value from their event experience.

 

 

 

Contact:

You can reach Terri Parker at 205...

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Ashley Andrews

Technology to Make Your Trade Show Run Smoother

If you’re managing any aspect of a trade show or a similar event, you will agree that the tech side of it is changing so quickly that it’s even hard to catch your breath, much less have time to keep up with all the changes.

But rather than fearing the evolution of trade show technology, you can leverage the changes to your advantage by educating yourself on how to incorporate the trends in a way that boosts your event ROI.

Trade Show Technology Tips

Technology enables organizers to know more about the event, the people attending, the keynote speakers, etc...

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Mark Travers

For Exhibitors, Take Power Anywhere You Need It

Power costs can quickly add up for people who exhibit frequently. But ShowBattery offers a lightweight, green solution that gives exhibitors more flexibility and total ROI in just their first few shows. EventsInAmerica.com spoke with Shelley Simpson, CEO of ShowBattery, at the ExhbitorLive show in Las Vegas. Here are her thoughts about the value of ShowBattery.

 

 

 

 

Contact:

You can reach Shelley Simpson at 866...

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Mark Travers

Creating the Brand Experience

In part two of our interview with Brad Falberg, President of Exhibitus, we talk about current industry trends. Large exhibitors, he says, are looking for more than just environments; they're looking for design houses to create the total experience. Here are his thoughts:

 

 

 

 

Contact:

You can reach Brad Falberg at 770.814.8181 x8649 or brad.falberg@exhibitus.com. For more information, visit CORT Offers Unique Furniture Solutions for Conference Environments

How can furniture at trade shows and conferences help your company sell more of its products and services? Dave Flory is Director of National Accounts & Exhibit House Sales at CORT. EventsInAmerica.com spoke with Flory at the Exhibitor Live show in Las Vegas. He offered these ideas:

 

 

 

 

Contact:

You can reach Dave Flory at 404.965.0215 or Five Ways to Optimize Your 2017 Trade Show Budget

You are starting the marketing planning process for 2017. Your company is doing well but targets 5% growth in sales for the coming year, in light of a new product that will launch at the end of this year. 

So you sit down and map out all the trade show events where you will exhibit, sorting them by national and regional shows along with your target audience for each. You prepare this spreadsheet so that when your boss asks what you need to be effective in driving sales for your company in 2017, you can easily share your roadmap to success via trade shows...

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Mark Travers

'Guess What? The Order Is Free.'

Jen Klitzke is Trade Show Manager for 4Imprint, a promotional products company. EventsInAmerica.com met her at the ExhibitorLive show in Las Vegas. She spoke about her company, the rapid growth it has achieved and the guarantee her company offers. Here are her thoughts:

 

 

 

 

Contact:

You can reach Jen Klitzke at 877.446.7746 x8359 or jenk@4imprint...

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Mark Travers

Plan Ahead When Shipping Trade Show Materials

Shipping large trade show displays is a specialty skill -- and specialty freight forwarders like Transit Air Cargo know how to get displays delivered without damage. Robert Sottosanti, General Manager of Transit Air Cargo, spoke with EventsInAmerica.com at the ExhibitorLive show in Las Vegas. He offered these thoughts on the shipping business:

 

 

 

Contact:

You can reach Robert Sottosanti at 800.247...

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Mark Travers

'Sustainability Is the Most Important Issue' says Gumus

One of the topics trending highly in today's world environment is sustainability. EventsInAmerica.com spoke with Alp Gumus, Managing Director for Burkhardt Leitner Modular Spaces, at the ExhibitorLive show in Las Vegas. The German company is expanding to the US and is seeking dealers. Gumus spoke about his company, the industry and its challenges.

 

 

Contact:

You can reach Alp Gumus at +90 216...

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Mark Travers

Making It Easier to Exhibit in Europe

A North-American-based company that wants to exhibit in Europe encounters a slew of problems: Logistics, customs, costs and more. Some of these problems can seem daunting for large companies and insurmountable for small ones. Matthew Kenward has solutions. He has Kenward Solutions. We met Kenward at the ExhibitorLive show in Las Vegas. He offered this advice to anyone wanting to exhibit in Europe:

 

 

 

Contact:

You can reach Matthew Kenward at 303...

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Mark Travers

'Create An Environment Where You're Different from Everyone Else'

How does an exhibitor command attention when everyone seems to use the same designs and materials? And how much time does an exhibitor have to make a lasting impression? John Boyko has answers to these and other questions. Boyko is President of Structure, an exhibit house in Las Vegas. EventsInAmerica.com spoke with Boyko at the ExhibitorLive show in Las Vegas, one of the important events in the trade show and conference industry...

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Mark Travers

Put a GeoFence Around Your Event and Improve Its Success

Allen Pyc knows how to measure your event and improve your success. Pyc is a Director with Event Guidance, a behavioral analytics company in Troy, Michigan. EventsInAmerica.com met Pyc at the ExhibitorLive show in Las Vegas. In this interview, Pyc talks about geofencing, the tremendous analytics that geofencing provides, and how to use the data that's generated for maximum outcomes. Here are his thoughts:

 

 

 

Contact:

You can reach Allen Pyc at 800...

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Mark Travers

'Use the Floor as a Fifth Wall,' says Dave Walens of Brumark

The trade show floor is an often overlooked vehicle for branding. Dave Walens wants to change that. Walens is the President of Brumark, a leader in convention flooring solutions. EventsInAmerica.com spoke with Walens at the ExhibitorLive show in Las Vegas. ExhibitorLive is one of the premier events for exhibitors in the trade show space. Walens offered these suggestions for exhibitors on what they can do to stand out:

 

 

 

Contact:

You can reach Dave Walens at 770...

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Networking Events are Key Socially and Professionally

I am a serial networker and I am guessing you have heard this before from many others, but in my case, it is absolutely true.

Networking has been a staple of business development since the dawn of time and it has been covered extensively in a good number of articles, blog posts and talk shows. Many of us have different approaches when it comes to expanding our web – be it for business or personal use. There’s a myriad of choices on how to approach networking; no wonder there’s a new blog post or web article published about it in what seems like a daily basis!

Recently, I was at a regular networking event when I started to think about all the different approaches we make to widen our reach...

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Mark Travers

Explore St. Louis Offers An Affordable Destination with Exciting Activities for Attendees

John Bettag, CMP, is Vice President of Sales for Explore St. Louis, the CVC and DMO for the St. Louis region. EventsInAmerica.com spoke with Bettag at the IAEE Expo! Expo! show in Baltimore. IAEE is one of the premier organizations in the events industry. He offered these reasons for choosing St. Louis as a destination:

 

 

Contact:

You can reach John Bettag at 314.992.0622 or jbettag@explorestlouis...

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Mark Travers

'Make Sure You Have The Best Possible Booth Staff' says Vinny Antonio

How do you staff a booth to get the best results? How much is booth staff responsible for a successful show? How much pre-show training should a booth representative have? EventsInAmerica.com spoke with Vinny Antonio at the ExhibitorLive show in Las Vegas. Antonio is President of Victory Agency, a professional staffing solutions company for the events industry. He offered these insights on booth staffing issues:

 

 

 

Contact:

You can reach Vinny Antonio at 239...

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Mark Travers

What Makes a Trade Show Program Successful? Mike Mudry Knows.

Mike Mudry is Vice President, Creative and Marketing for Exhibit Concepts, a display and design company with offices in Dayton and Chicago. EventsInAmerica.com spoke with Mudry at the ExhibitorLive show in Las Vegas about the importance of integrated marketing campaigns and connecting with customers. He offered these thoughts:

 

 

 

Contact:

You can reach Mike Mudry at 224.856...

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3 Unique Trade Show Booth Ideas That Increase Attendee Engagement & Buzz

Unique trade show ideas and promotional concepts can help make your booth exhibit an amazing experience and sought after destination for attendees at your Special Event, Trade Show & Convention.  

Successful exhibitors are constantly on the lookout for new, creative marketing concepts that differentiate their display areas from the competition and attract crowds that ultimately convert into new sales revenue...

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Karin Roberts

Relationships DO Matter Most: Ten Questions to Ask of a Potential Exhibit Partner

Whether you are considering becoming an exhibitor at a trade show event, hosting your own type of customer event, or holding a mobile customer tour, face-to-face interactions provide significant business benefits. At its core, face-to-face engagement creates a personal connection and builds trust between a company and its target audience. Giving a warm handshake, carrying on an engaging conversation, and getting to know customers and prospects on an individual level can help form stronger, more meaningful, and more profitable business relationships...

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Mark Travers

Improving Your ROI Through Smart Design

Does design matter? Can design be quantified as a measure of ROI? EventsInAmerica.com spoke with Brad Falberg, President of Exhibitus, a display design company headquartered in Atlanta. In this interview, Falberg talks about the value of design -- and how design-focused exhibitors often outperform others where it counts the most. We met Falberg at the ExhibitorLive show in Las Vegas. Here are his thoughts:

 

 

 

Contact:

You can reach Brad Falberg at 770...

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Mark Travers

Getting to your 'Why?' -- A Conversation with Tony Erpelding of Group Delphi

Much has been said and written about exhibit design, technology, process, engagement and return on investment -- all of which are critical issues. But Tony Erpelding,Senior Vice President of Creative Services for Group Delphi, discusses the deeper underlying motivations -- the 'why' behind clients' decisions to exhibit and what happens when everyone understands the 'why.' EventsInAmerica.com spoke with Erpelding at the ExhibitorLive show in Las Vegas. He offered these thoughts...

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Mark Travers

Using Data, Audience Response and Gamification to Engage Attendees

Monika Covelli is an Account Manager with EventMobi, an all-in-one event technology platform. EventsInAmerica.com spoke with Covelli at the IAEE Expo! Expo! show in Baltimore. IAEE is one of the premier organizations in the events industry. Covelli gave a backgrounder on EventMobi and offered tips to event planners to help them increase audience participation and achieve greater event success.

 

 

Contact:

You can reach Monika Covelli at 888.296...

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Mark Travers

Event Success Is Really About 'Activation,' says Czarnowski's Simonette

Nick Simonette is Vice President, Sales for Czarnowski, the exhibit and event marketing company. EventsInAmerica.com spoke with Simonette at the ExhibitorLive tradeshow in Las Vegas. In this interview, Simonette speaks about the partnership between client and agency, reframing relationships and what happens inside the trade show exhibit space. Czarnowski's use of 'The Bumbys' provides an example of 'activating' an exhibit...

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Mark Travers

ShowGo Virtual Assistant Simplifies Event Management and Logistics

ShowGo trade show management software gives users a total event management tool. It's easy to use and its latest module, ShowGo Virtual Assistant, provides extra benefits with rich functionality. EventsInAmerica.com spoke with Shane Eckel, President of Seattle Software, ShowGo's creator, at the ExhibitorLive show in Las Vegas. 

 

 

 

 

Contact: You can reach Shane Eckel at 206...

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Mark Travers

'Summit Brings Broadcast Quality Video to the Events Industry', says Trefry

Summit Videos partners with conferences and trade shows to provide high quality videos to exhibitors. EventsInAmerica.com spoke with John Trefry, Summit Videos' Founder and CEO, at the IAEE Expo! Expo! show in Baltimore. IAEE is one of the leading organizations in the events industry. Trefry spoke about the mission for Summit Videos:

 

 

 

 

Contact: You can reach John Trefry at info@summitvideos...

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Mark Travers

EMC Events Helps Organizers Generate More Revenues

Maryann Ingham is EVP, Strategic Partnerships, Trade Show Marketing for EMC Events. EMC enhances sponsorship opportunities for event organizers. EventsInAmerica.com spoke with Ingham at the IAEE Expo! Expo! show in Baltimore. IAEE is one of the premier organizations in the events industry. Ingham spoke about how her company helps generate more revenues for organizers.

 

 

 

Contact: You can reach Maryann Ingham at 610.355.4469 or Event Management Tool Includes Time-Tracking Function

EventCollab offers one place online for everyone in the event planning cycle to manage an upcoming event. EventsInAmerica.com spoke with Megan Powers, Marketing Representative for EventCollab, at the IAEE Expo! Expo! show in Baltimore. IAEE is one of the leading organizations in the events industry. Powers spoke about EventCollab's product capabilities.

 

 

 

Contact: You can reach Megan Powers at support@eventcollab...

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Mark Travers

Good Planning Keeps An Event's Momentum Going, says Tokosch of Core-Apps

Jay Tokosch is Co-Founder and CEO of Core-Apps, a software technology company for the events industry. EventsInAmerica.com spoke with Tokosch at the IAEE Expo! Expo! show in Baltimore. IAEE is one of the leading organizations in the events industry. Tokosch spoke about new technology and how good planning can help an event maintain relevance from one year to the next. Here are his thoughts:

 

 

 

Contact: You can reach Jay Tokosch at 410...

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Mark Travers

'Getting New Attendees' Is the Most Important Factor in Event's Success, says Shubin

Exhibitor Invites LLC is a service used by Show Organizers to help Exhibitors build traffic at their booths. EventsInAmerica.com spoke with Evan Shubin, President, of Exhibitor Invites at the IAEE Expo! Expo! show in Baltimore. IAEE is one of the premier organizations in the events industry. Shubin offered a few tips for a successful event to show owners and planners.

 

 

 

 

Contact:

You can reach Evan Shubin at 301.983...

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Mark Travers

'Our Technology's Providing Behavioral Analytics to Everyone Involved,' says Experient's Guerriero

EventsInAmerica.com (EIA) spoke with Michael Guerriero, Division President, Experient, at the IAEE Expo! Expo! show in Baltimore. Experient is a global meeting planning and event management company. IAEE is one of the premier organizations in the events industry...

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Mark Travers

'The Newest May Not Be the (Best) Solution' says eShow's Horton

eShow is an event management system, providing tools and software for lead retrieval, onsite registration, mobile apps, exhibit sales, floor plans, websites and more. EventsInAmerica.com (EIA) spoke with Mike Horton, Vice President, Sales and Marketing for eShow, at the IAEE Expo! Expo! show in Baltimore. IAEE is one of the premier organizations in the events industry. He offered his perspective on mobile apps and new technology: 

 

 

 

Contact:

You can reach Mike Horton at 847...

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Mark Travers

'Still a Challenge to Acquire Attendees,' says Bear Analytics' Colangelo

Generating profitability for an event can be daunting for owners and planners. EventsInAmerica.com spoke with Joe Colangelo, CEO and Co-Founder of Bear Analytics, at the IAEE Expo! Expo! in Baltimore. IAEE is one of the premier organizations in the events industry. Bear Analytics is a company which specializes in providing actionable data specifically for trade shows and conferences. Colangelo offered these insights and tips to owners and planners:

 

 

 

Contact:

You can reach Joe Colangelo at 716...

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Mark Travers

1200 To 2000 More Hotel Rooms Coming To Charlotte, Says Trokey

Charlotte is becoming a vibrant destination for meetings and events. EventsInAmerica.com spoke with Will Trokey, National Sales Manager for Visit Charlotte at the IAEE Expo! Expo! show in Baltimore. IAEE is one of the premier organizations in the events industry. Trokey offered this overview of Charlotte.

 

 

 

Contact:

You can reach Will Trokey at 202.450.9083 or will...

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Mark Travers

Every Touch Point Should Tie Into Strategic Objectives

Dana Freker Doody is Vice President, Corporate Communications for The Expo Group, a full-service general contractor and experiential marketing company headquartered in Irving, Texas. EventsInAmerica.com spoke with Doody at the IAEE Expo! Expo! show in Baltimore. IAEE is one of the premier organizations in the events industry. She offered this perspective on her company and on how to achieve strategic objectives.

 

 

 

Contact:

You can reach Dana Freker Doody at 972...

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Mark Travers

'Double Down on Speaker Training' to Maximize Event Success, says PRG's Kelley

Jim Kelley is PRG's Vice President, Industry Relations, Corporate & Events, for PRG, Production Resource Group. PRG is a worldwide leader in entertainment and event production, specializing in wide-ranging solutions that bring creative visions to life. We spoke with Kelley at the IAEE Expo! Expo! show in Baltimore. IAEE is one of the premier organizations in the events industry. Kelley offered this perspective on his company and trends in the industry:

 

 

 

Contact:

You can reach Jim Kelley at 'Guidebook is the Simplest Way to Build Mobile Apps,' says Nguyen

 

Thuy Vi Nguyen* is a Sales Development Representative for Guidebook, the mobile app development platform that anyone can use. EventsInAmerica.com (EIA) spoke with Nguyen at the IAEE Expo! Expo! show in Baltimore. IAEE is one of the premier organizations in the events industry. Nguyen offered an overview of Guidebook and gave her perspective on emerging trends in the events industry.

 

 

Contact:

You can reach Thuy Vi Nguyen at 650...

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Mark Travers

'We Can Customize a Technology Solution for Any Event,' says Warren

 

Allan Warren is CEO of Active Event Technology, a firm that specializes in custom technology solutions for events. EventsInAmerica.com spoke with Warren at the IAEE Expo! Expo! show in Baltimore. IAEE is one of the premier organizations in the events industry. He offered this overview of his company's services:

 

 

 

Contact:

You can reach Allan Warren at For Successful Events, 'Keep Attendees Engaged,' says O'Connell

Michael O'Connell is President of Traffic Builders, Inc., a promotions company that helps event owners drive traffic to show floors. EventsInAmerica.com (EIA) spoke with O'Connell at the IAEE Expo! Expo! show in Baltimore. IAEE is one of the premier organizations in the events industry. O'Connell offered these suggestions for event owners and planners:

 

 

 

Contact:

You can reach Michael O'Connell at How To Make Sure the Right People Connect at Events

Laura Welsh is CEO of Conference Scheduling Solutions. CSS automates the scheduling process for conferences and events through its patented Smart Scheduler. Rather than requiring back and forth communication between parties, Smart Scheduler invites users to indicate their availability along with whom they'd like to meet and then creates an optimized schedule based on their preferences. Smart Scheduler helps to make sure the right people connect at events.

EventsInAmerica.com (EIA) spoke with Laura Welsh at the IAEE Expo! Expo! 2015 show in Baltimore...

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Mark Travers

'What's the Definition of 'Busy'? Michael Younder on Event Analytics.

PanVista is an analytics company which takes trade show and behavioral data and turns it into results for event managers. EventsInAmerica.com (EIA) spoke with Michael Younder, Head of Growth, at the IAEE Expo! Expo! 2015 show in Baltimore. IAEE is one of the premier organizations in the events industry. Younder offered several suggestions for event planners and managers.

 

 

 

 

Contact:

You can reach Michael Younder at Ring in the New Year with Fresh Design Trends!

The New Year has arrived and event planners are already busy working on fresh designs to impress their clients. More than ever, the 2016 trends in event décor offer a multitude of options for event professionals to create eclectic and immersive environments.

Technology continues to shape events in a profound manner, and planners are challenged to design event spaces that incorporate it without sacrificing aesthetics. From touch screen monitors to iPad and mobile apps that help facilitate and encourage engagement, providing access to information in a convenient way allows attendees to focus on learning and networking...

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Mark Travers

'Focus On Exhibitor Experiences and Driving Attendance, Not Technology,' says Chandak

Ungerboeck Software is a leading venue and trade show management tool, offering a seamless end-to-end solution. EventsInAmerica.com (EIA) spoke with Manish Chandak, Chief Technology Officer for Ungerboeck, at the IAEE Expo! Expo! 2015 show in Baltimore. IAEE is one of the premier organizations in the exhibitions industry. Chandak offered these tips for event managers.

 

 

 

 

Contact:

You can reach Manish Chandak at CadmiumCD Provides Total Conference Management

CadmiumCD is a software company designed for conference managers, offering a full suite of products for total conference management. All CadmiumCD products are integrated so as to provide an efficient and streamlined process.

EventsInAmerica.com (EIA) spoke with Joe Felperin, Director, Business Development for CadmiumCD, at the IAEE Expo! Expo! 2015 show in Baltimore.

 

 

Contact:

You can reach Joe Felperin at 877...

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Mark Travers

'Austin Is A Very Marketable Destination for Event Planners', says Genovesi

EventsInAmerica.com (EIA) spoke with Steve Genovesi, Senior Vice President, Sales and Services for the Austin, Texas Convention & Visitors Bureau at the IAEE Expo! Expo! 2015 in Baltimore.

 

Email Marketing for Events

Event marketing can be an expensive method of lead generation. With such a large investment in staff, exhibiting space, display purchasing, traveling and other miscellaneous expenses it is essential for companies to get as much return on their investment as possible. Utilizing the power of email marketing is a cost-effective way of creating the desired ROI without diverting much-needed manpower and funds from your other event marketing efforts. Email marketing can be incorporated into each phase of trade show planning and implementation. From the early stages helping your organization build a buzz, to in-event marketing to draw in more attendees and finally post-event follow up with leads...

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Mark Travers

Dan Cole Talks About the Value of Relationships

Hargrove is a woman-owned trade show designer and general service contractor located in Lanham, Maryland, just east of the Capitol Beltway. Its 365,000 square foot facility is a showcase for creative design and quality fabrication. And its expansive and legendary warehouse is home to a vast inventory of decor, props, equipment and furniture.

EventsInAmerica.com (EIA) spoke with Dan Cole, Senior Vice President, Trade Shows and Exhibits for Hargrove, at the IAEE Expo! Expo! 2015 show in Baltimore...

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Mark Travers

Corbin Ball on New Technology and Tips for Event Planners

Corbin Ball, CSP, CMP, DES, MS is an international speaker, consultant and writer helping clients worldwide use technology to save time and improve productivity. With 20 years of experience running international technology meetings, he now is a highly acclaimed speaker with the ability to make complex subjects understandable and fun.

EventsInAmerica.com (EIA) spoke with Corbin Ball at the IAEE Expo! Expo! 2015 in Baltimore.

 

Contact:

You can reach Corbin Ball at How A Business Can Communicate More Effectively

Work is getting faster, and with it people are getting slower. They are slower because of distraction, being overwhelmed, and lack of clear communication.

It’s getting harder for companies to attract consumer attention. And it’s getting harder to communicate within an organization.

2 Ways to Transform Corporate Communication

1. Enhance the technology of communication. This will make a measurable difference. Perhaps your telephone system is frustrating. If your clunky system creates a communication bottleneck, install the latest A Jumbotron in every rental booth

Clarity Booths (www.ClarityBooths.com) is providing media-centric rental booths with a 176" Jumbotron in each of their rental line-ups from 10 by 20 up to 30 by 30 theater. Perfect for any company that has a digital story to tell on the tradeshow floor. 201 245 1313

 

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EventsInAmerica.com is a comprehensive directory of tradeshows, conferences, meetings and conventions in the USA and Canada...

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Modular Displays Give Exhibiting Flexibility

One of the important aspects of planning out a trade show, is the decision of what type of trade show display to choose. There are a myriad of options. Basic pipe and drape backwall, banner stands, portable displays, custom displays and even renting a trade show display are options...

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Ashley Andrews

7 Ways To Promote Your Health Business At A Trade Show

If you have a health-related business, one of the best ways to grow your business—even grow it at an exponential rate—is to exhibit at a trade show. A trade show for the health industry is an opportunity to demonstrate your products and services. Products may include packaged organic foods or food supplements. Services may include an alternative health practice like acupuncture or massage therapy.

While attending a trade show has the potential to jumpstart your business or take it to the next level, you have to be strategic in how you set up your booth and present your business...

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Trade Show Marketing By The Numbers

Here are some interesting stats gathered through market research that reinforce why the power of social media marketing is a powerful tool for improving sales and trade show marketing results.

  • 88% of attendees have not been seen a member of your company’s sales staff in the preceding 12 months.
  • Seven out of ten attendees plan to buy one or more products
  • 76% asked for quotes and 26% signed purchase orders (average from all shows)
  • 72% of show visitors say the show influenced their buying decision
  • 87% of attendees will share some of the information obtained at an exhibition
  • 64% of attendees tell at least six other people about the event
  • 58% attend only the show in which you are exhibiting
  • 40% are first time attendees
  • It costs 22% less to contact a potential buyer at a show than it does through traditional field sales calls
  • 54% of exhibitors do not set objectives, and a much larger percentage have no formal process to either measure objectives or report about what happened at their events

If you have taken the steps to use social media to connect with people, develop relationships, and generate buzz for your trade show via social media, you can dramatically increase the amount of "warm leads" visiting your booth and increase the odds of closing a sale on the show floor...

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8 Amazing Apps For Event Planning Bliss

Looking to upgrade and optimize your event planning? An event planning app may be the answer. Choosing to use an event planning app can increase attendee engagement by up to 33%, increase sponsorship sales by 13%, and alleviate printing costs.* There are several different types of event planning apps, but we’ve focused our attention on apps geared towards small to mid sized corporate events, trade shows and expos (although some of these apps can also be used for weddings).

Event planning apps can be broken into two categories, though there is a fine line between them: Operational (planning, registration-integration, etc...

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Ten Steps To Trade Show Success

With the impact of social media over the last decade to make connections and build relationships, trade show marketing and social media are a powerful combination to increasing sales and brand advocates.

Trade show success doesn’t happen on the trade show floor. There is a lot of planning before the trade show happens. From developing your trade show budget, your social media plan for that next event to build pre-show buzz, the gameplan during the trade show, to the all-important follow up on leads generated at the show...

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Mark Travers

'Content Looks Incredible on the Displays We Rent,' says APG's David Weatherhead

EventsInAmerica.com (EIA) spoke with David Weatherhead, President, APG Displays at the ExhibitorLive 2015 conference in Las Vegas.

 

EIA: What do you do at APG and what value does it bring to the events community?

 

Kaon Interactive Builds Highly Realistic 3-D Product & Solution Tours

EventsInAmerica.com (EIA) spoke with Gavin Finn, President & CEO of Kaon Interactive, at the EXHIBITORLIVE show in Las Vegas.

'We Cross-Pollinate Ideas Better than Anyone Else in the Industry,' says MC2's Rob Murphy

EventsInAmerica.com (EIA) spoke with Rob Murphy, Chief Marketing Officer, of MC2 at the EXHIBITORLIVE show in Las Vegas.

 

EIA:  MC2 is a big player in the display industry. What’s your focus?

PowerTower Charging Stations Offer Unique Branding Opportunity at Events.

EventsInAmerica.com (EIA) spoke with Mike Maggini, Sales Manager for PowerTower, at the EXHIBITORLIVE show in Las Vegas.

Networking Your Way To A Great Career

Long gone are the days of simply submitting your resume and waiting for a phone call. Not only are more companies looking for employees whohave a great work record and excellent schooling, but they are also spending more time online looking at what prospective employees are doing on the internet and social media sites. 

On top of all of that, you may have noticed that many places, even the smallest towns, are offering networking 'get together' events for employers looking for workers and workers looking for careers.

The Benefits of Networking

Networking not only gets you out there and noticed, but it also helps expand your education...

Read More →

Mark Travers

ShowGo Software Offers Simple Yet Powerful Trade Show Management Tool

EventsInAmerica.com (EIA) spoke with Shane Eckel, President of Seattle Software Corporation, at the EXHIBITORLIVE show in Las Vegas.

 

EIA: Your company created the software product, ShowGo. Tell us about it.

Marrying the Old and New: Tech is Great but it Hasn't Cancelled Out Tried and True Trade Show Tricks

These days it feels like if you really want to make an impression on attendees at trade shows, conferences and conventions, you need to be big! And bold! And loud! And technologically advanced! You need to have panel screens to grab attention and fancy electronic gizmos to win over the hearts of potential new fans and customers. 

There is some truth to this. Embracing technology is definitely in your best interest...

Read More →

Mark Travers

Volanti Introduces 4K Video Walls at HD Prices

EventsInAmerica.com (EIA) spoke with James Henry, CEO, of Volanti Displays at the EXHIBITORLIVE show in Las Vegas.

 

EIA: Tell us about Volanti Displays.

Tips For Coordinating Your Event Schedule

Many businesses develop customer relationships at trade shows. The face-to-face aspect of a trade show exhibit can build rapport and trust with clients. However, the logistics of exhibiting at a trade show can be challenging and expensive. If logistics are not handled correctly, your exhibit materials and equipment may be delayed or lost. 

Consider these tips for your next event:

Thinking about the process

Once you decide to attend a trade show, think about the process. You’ll need to decide exactly how your exhibit area will look...

Read More →

Mark Travers

'Anyone Concerned About Their Brand Image Chooses Armodilo,' says Iles Guran

EventsInAmerica.com (EIA) spoke with Iles Guran, President, of Armodilo Display Solutions, at the EXHIBITORLIVE show in Las Vegas.

 

'We Manage Everything from A to Z,' says ExhibitPro's Greg Lindsey

EventsInAmerica.com (EIA) spoke with Greg Lindsey, Vice President, Exhibitpro, at the EXHIBITORLIVE show in Las Vegas.

 

EIA: Tell us about Exhibitpro. What do you do and who are the customers you serve?

Trade Show Networking Can Help Your Business Expand and Grow Market Share

Networking is one of the most important things you can do to build your brand recognition and your customer base. You will meet people who can provide you with needed capital, and even provide supplies and materials to build up your supply chain. There are a number of ways to use networking to give your business a boost, and gain a greater share of the market in which it operates.  

The following information will help you better understand the role networking plays in the creation, maintenance and expansion of your company.

Tradeshows form the basis for many networking plans

If you’re running a niche business, such as an auto manufacturer or juice box company, it’s a great idea to attend trade shows, exhibitions, and niche meetings...

Read More →

Mark Travers

'We're Delivering Better Solutions,' says 3D Exhibit's Gene Faut

EventsInAmerica.com (EIA) spoke with Gene Faut, President of 3D Exhibits, and Nicole Genarella, Senior Vice President of Marketing, at the EXHIBITORLIVE Show in Las Vegas.

 

EIA: You’ve had impressive growth...

Read More →

Mark Travers

Derse Challenges the Industry to Ask the Hard Questions

EventsInAmerica.com (EIA) spoke with Eric Preston, Vice President, Sales and Marketing, Derse, at the EXHIBITORLIVE show in Las Vegas.

 

EIA: Tell us about your business.

Classic's Rental Incentive Program: "It's Been Extremely Successful for Us,' says Shelman

EventsInAmerica.com (EIA) spoke with Jim Shelman, General Manager, Classic Rental Solutions, at the EXHIBITORLIVE show in Las Vegas.

 

EIA: Tell us about Classic Rental Solutions.

Nomadic Launches New Innovative Wall System

EventsInAmerica.com (EIA) spoke with Gwen Parsons, Senior Vice President, Nomadic Display, at the EXHIBITORLIVE show in Las Vegas.

 

EIA:  You have some news to share.

Make It Count: Managing and Measuring Your Trade Show Marketing Efforts

No company decides to participate in trade show marketing without expecting a return on their investment in time and money. But many miss out on the best opportunity for returns by failing to tie their marketing strategy to measurable trade show objectives.

Do you want your trade show exhibit to raise awareness of your company? Launch a new product? Generate leads? Provide a place to meet with current clients?

Your answers to such strategic questions will help you define exactly what you want to achieve from a given trade show and then set stretch goals to help everyone involved focus their efforts...

Read More →

Mark Travers

EXHIBITOR Provides the Education that Trade Show Marketers Need

EventsInAmerica.com (EIA) spoke with John Pavek, Chief Marketing Officer for EXHIBITOR Media Group at its annual ‘EXHIBITORLIVE’ show in Las Vegas.

 

EIA: Tell us about EXHIBITOR...

Read More →

Mark Travers

Group Delphi Creates Integrated Digital/Physical Experiences for Clients

EventsInAmerica.com (EIA) spoke with Justin Hersh, CEO, Group Delphi, at the ExhibitorLive show in Las Vegas.

 

EIA:  Tell us about Group Delphi.

'We Have a Passion for This Business,' says Natalie Whited of Orbus

EventsInAmerica.com (EIA) spoke with Natalie Whited, Vice President of Marketing, Orbus, at the ExhibitorLive show in Las Vegas.

 

EIA:  Explain Orbus and its brand structure to us...

Read More →

Mark Travers

What Does the Future Hold for the Events Industry? David Saef of GES Gives Us His View.

EventsInAmerica.com (EIA) spoke with David Saef, Executive Vice President, Strategy and MarketWorks, for GES, Global Experience Specialists. Our conversation occurred at the ExhibitorLive 2015 conference in Las Vegas.

 

Improved Technology for the Trade Show Industry Propels ExhibitForce

EventsInAmerica.com (EIA) spoke with Gwen Hill, Senior Vice President, Business Development for ExhibitForce at the ExhibitorLive conference in Las Vegas.

 

EIA: Tell us about ExhibitForce...

Read More →

Roger Quach

How To Design the Perfect Message For Your Next Trade Show

If you rely on trade shows to draw customers to your business, you are most likely familiar with exhibit displays. These are used to market and advertise your personal brand. It is vital to design and develop the perfect trade show pop up displays that will attract potential customers to your booth. There are many different things that you need to incorporate into your design idea, in order to be able to pull this off perfectly.

Branding Your Business

When creating the perfect pop up displays, you are going to be forced to brand your business first...

Read More →

Mark Travers

'We Think How the Client Thinks,' says Creatacor's Will Farmer

EventsInAmerica.com (EIA) spoke with Will Farmer, Vice President, Client Services, of Creatacor at the recent ExhibitorLive Show in Las Vegas.

 

EIA: Tell us about Creatacor...

Read More →

Mark Travers

'Content Drives Technology, Not the Other Way Around,' says NMR's Berger

EventsInAmerica.com (EIA) spoke with Jerry Berger, Director of Marketing and Strategic Business Development, of NMR Events, at the recent ExhibitorLive show in Las Vegas.

 

EIA: Tell us about NMR Events...

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Michael Pierce

What Kind of Display Stand Should I Use?

What Kind of Display Stand Should I Use?

There are countless types of display systems hitting the exhibition stand market every year; every iteration improving upon the last in terms of ease of assembly, weight, durability, and other factors. 

Over the years, tastes have changed in the exhibition stand market. With more businesses travelling internationally to exhibit at trade shows, expectations surrounding exhibition equipment have become more complex. 

As time carries on, more businesses are leaning towards reusing exhibition displays instead of the former “build and burn” mentality that once dominated the tradeshow industry...

Read More →

Aaron Johnson

Conference, Trade Show & Meetings Theft

Take note Show Managers & Meeting Planners! Meeting theft is on the rise at National and International Conferences.

Make the suspect's job harder and remove the reason or opportunity for them to attempt to steal items in the first place. The goal is to make them think twice about victimizing your client's booths, ballrooms and break out rooms through prevention.

When you contract professional security services make sure that the company understands your expectations and the protocol when it comes to theft or missing items. A security company's job is to prevent, deter and ultimately discourage theft in the Exhibit Halls, Ballrooms, Break Out Rooms and overall meeting space surroundings with their presence, patrols and diligent access control measures...

Read More →

Mark Travers

Connectivity and Mobile Technology Drive DoubleDutch, Says Hawkins.

EventsInAmerica.com (EIA) spoke with Jen Hawkins, Director of Marketing for DoubleDutch, about the company’s fast start and hockey-stick growth.

 

EIA: Tell us about DoubleDutch. When and why did the company start?

 

Hawkins: DoubleDutch started January 2011...

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Jenn Waters

Content for Your Inbound Marketing Strategy?

Inbound marketing describes activities that bring visitors to you.

One key driver behind inbound marketing efforts is content. You need to have content to share across different platforms, on a consistent basis. The goal is to position your association as a go-to expert in your field – providing information and knowledge that cannot be found in other places.

Blogs, social media channels and email newsletters are just a few of the digital marketing tools used to draw users in...

Read More →

Joanna Stasuk

Planning for a Trade Show, Month by Month

Trade shows favor the prepared. Getting together the requisites to create a great booth and drive return on investment is a process that begins months before the first attendee enters the hall. Thinking in terms of a year-long timeline can help you turn these events into huge opportunities.

 

The Planning Stages
Before committing to a trade show, do your homework. This means scoping out the events in your field up to a year before the event you plan to attend. This can help you avoid ending up at shows that don't suit your business...

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Mark Travers

Mexico City Offers World-Class Destination for Meetings & Events

EventsInAmerica.com (EIA) spoke with Maria Magdalena Sánchez López (at right in photo) and Raquel Ramirez Orozco about Mexico City as a destination.

EIA:  Tell me about your organization.

Magda:  We represent the Mexico City Tourism Trust. It’s an institution of the government of Mexico City that promotes tourism, with a focus on the meetings industry. We’re a great destination for meetings. Mexico City is full of color, folklore, culture and history. We’re also modern and cosmopolitan. And we love to welcome visitors...

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Mark Travers

Industry Headcount Is Growing, Says Wurm

EventsInAmerica.com spoke with Jim Wurm, Executive Director, Exhibit & Event Marketers Association (E2MA) at the IAEE Expo! Expo! in Los Angeles.

EIA: What is the value that E2MA brings to the tradeshow industry?

Jim Wurm: Our primary goal is to provide education, studies, survey data, and best practice solutions that support and promote participation in exhibits and events...

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It's All About that Booth

You know you have the best product out there, but trying to convince the throngs of people marching past your booth is like trying to convince them to pluck out their own teeth! What the heck is the problem?

Here’s the thing that is going to be hard to accept. The problem is likely you. Maybe your booth isn’t interesting looking. Maybe you aren’t doing enough to engage the crowd. Don’t worry! Making a profit at a convention or other event is something that anybody can learn to do. 

Here are some tips that you can use...

Read More →

Make Mobile the Secret Sauce for Your Next Trade Show

Another International Consumer Electronics Show (CES) has come and gone. But that was only the start of the trade show, convention, expo season. Mobile World Congress is just around the corner. As usual, expectations are high for it to be yet another exciting show for both vendors and attendees. 

But the big shows are not the only exciting programs. Some of the best are the smaller shows that you seldom hear about. Each trade show has a signature piece that makes it successful. But all successful shows have at least one thing in common: They are taking full advantage of mobile technology to increase engagement and stickiness...

Read More →

Mark Travers

Gather Digital Builds 'Discoverable' Apps for Events Industry

EventsInAmerica.com (EIA) spoke with Ben Comer of Gather Digital at the IAEE Expo! Expo! show in Los Angeles.

EIA: What is Gather Digital?

Ben Comer: Gather Digital is a leading provider of mobile apps for events, conferences and member organizations. We’ve been in business since 2009, so we’re one of the first providers of mobile apps for events as well as member organizations. To date, we’ve developed over 600 of these types of apps and we work with a combination of corporations, non-profit associations and academic institutions...

Read More →

Mark Travers

Freeman Helps Event Organizers Manage Change, Integrate New Technologies.

EventsInAmerica.com (EIA) spoke with Molly Casey, Vice President, Brand Marketing, for Freeman at the IAEE Expo! Expo! show in Los Angeles. 

EIA: What are some of the big challenges now in the events industry?

Molly Casey:  One of the things we’re suggesting our customers think about is, they have to constantly be evolving in order to continue to attract attendees and keep exhibitors happy. Attendee demographics are changing. There are multiple generations attending events and wanting different things from those events...

Read More →

Ashley Andrews

7 Steps To Make Your Trade Show Exhibit Smashingly Successful

You've decided to take the plunge and tackle your first trade show or exhibition. If you prepare ahead of time by thinking things through, everything can go remarkably well. Conversely, if you fail to plan--as the adage goes--you’re also planning to fail.

Questions to Ask

Here are three questions to ask yourself:

  • What are the things that you need to focus on before you do it?
  • How can you get ready to convert visitors into customers?
  • What can you do to slip in some definitive branding?

Action to Take

Here is a checklist of 7 actions you can take to help answer these three questions:

1...

Read More →

Mark Travers

Tanzer Outlines the Four Key Components of Choosing an App Developer

EventsInAmerica.com spoke with Steven Tanzer, President of TripBuilder Media at the IAEE Expo! Expo! in Los Angeles.

EIA:  What is TripBuilder Media? Tell us about your company.

Steven Tanzer: We’ve been in business for over 25 years and have a proven track record of enhancing events, both through our mobile applications and our folding event media. And some of the unique features we offer include city content built directly into our mobile applications so people can create a personalized itinerary – it’s a really important feature...

Read More →

Using Technology And Design To Attract Trade Show Visitors

Trade shows are a great way to expand your client base, gain exposure for your business or promote a product. When it comes to maximizing the benefits of any trade show appearance, your booth design can be the difference between having a constant crowd and getting lost in the crowd surrounding your competition. By incorporating innovative marketing strategies and engaging the customer, these designs and technologies offer ways to raise the bar for your trade show booths.

Interactive Displays and Visitor Engagement

Interactive elements are one of the easiest ways to make an impression and draw potential customers toward your booth...

Read More →

Mark Travers

Toronto Seeks More Convention Business from the US

EventsInAmerica.com (EIA) spoke with Rita Medynski, CEM, Sales Manager for The International Centre in Toronto at the IAEE Expo! Expo! in Los Angeles.

EIA: What does the trend line look for Toronto in 2015?

Rita Medynski: All of our businesses are up. We just hosted a large manufacturing show and all the shows are growing. The industry is taking a turn for the better. Consumer shows are reporting a 30% increase in attendance, so it's a very positive outcome.

What brings you to IAEE?

We draw most of our business from Canada, usually Ontario...

Read More →

Mark Travers

BusyEvent Helps Companies Control and Monetize Data

EventsInAmerica.com spoke with David Schenberg, Chief Evangelist of BusyEvent Mobile, at IAEE’s Expo! Expo! in Los Angeles.

EIA: What trends do you see for your business in 2015? 

David Schenberg: Everyone’s talking indoor mapping...

Read More →

   
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