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Industry Expertise
Aaron Johnson
Conference, Trade Show & Meetings Theft

Take note Show Managers & Meeting Planners! Meeting theft is on the rise at National and International Conferences. Make the suspect's job harder and remove the reason or opportunity for them to attempt to steal items in the first place. The goal is to make them think twice about victimizing your client's booths, ballrooms and break out rooms through...Read More

Joanna Stasuk
Planning for a Trade Show, Month by Month

Trade shows favor the prepared. Getting together the requisites to create a great booth and drive return on investment is a process that begins months before the first attendee enters the hall. Thinking in terms of a year-long timeline can help you turn these events into huge opportunities.   The Planning Stages Before committing to a trade show,...Read More

It's All About that Booth

You know you have the best product out there, but trying to convince the throngs of people marching past your booth is like trying to convince them to pluck out their own teeth! What the heck is the problem? Here’s the thing that is going to be hard to accept. The problem is likely you. Maybe your booth isn’t interesting looking. Maybe...Read More

Ashley Andrews
7 Steps To Make Your Trade Show Exhibit Smashingly Successful

You've decided to take the plunge and tackle your first trade show or exhibition. If you prepare ahead of time by thinking things through, everything can go remarkably well. Conversely, if you fail to plan--as the adage goes--you’re also planning to fail. Questions to Ask Here are three questions to ask yourself: What are the things that...Read More

Using Technology And Design To Attract Trade Show Visitors

Trade shows are a great way to expand your client base, gain exposure for your business or promote a product. When it comes to maximizing the benefits of any trade show appearance, your booth design can be the difference between having a constant crowd and getting lost in the crowd surrounding your competition. By incorporating innovative marketing...Read More

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Mark Travers
What Does the Future Hold for the Events Industry? David Saef of GES Gives Us His View.

EventsInAmerica.com (EIA) spoke with David Saef, Executive Vice President, Strategy and MarketWorks, for GES, Global Experience Specialists. Our conversation occurred at the ExhibitorLive 2015 conference in Las Vegas.   EIA: Technology has taken hold of the tradeshow and events industry. What’s your perspective on the use of technology...Read More

Mark Travers
'We Think How the Client Thinks,' says Creatacor's Will Farmer

EventsInAmerica.com (EIA) spoke with Will Farmer, Vice President, Client Services, of Creatacor at the recent ExhibitorLive Show in Las Vegas.   EIA: Tell us about Creatacor. What does the company do?   Farmer: Creatacor is a full-service exhibit house. We design, build and manage programs for our clients – any aspect of event marketing...Read More

Mark Travers
Industry Headcount Is Growing, Says Wurm

EventsInAmerica.com spoke with Jim Wurm, Executive Director, Exhibit & Event Marketers Association (E2MA). EIA: What is the value that E2MA brings to the tradeshow industry?Jim Wurm: Our primary goal is to provide education, studies, survey data, and best practice solutions that support and promote participation in exhibits and events. Our mission...Read More

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Mark Travers
Improved Technology for the Trade Show Industry Propels ExhibitForce

EventsInAmerica.com (EIA) spoke with Gwen Hill, Senior Vice President, Business Development for ExhibitForce at the ExhibitorLive conference in Las Vegas.   EIA: Tell us about ExhibitForce. What’s the brand story?   Hill: We started 12 years ago providing event and project management technology for the industry, giving customers...Read More

Mark Travers
'Content Drives Technology, Not the Other Way Around,' says NMR's Berger

EventsInAmerica.com (EIA) spoke with Jerry Berger, Director of Marketing and Strategic Business Development, of NMR Events, at the recent ExhibitorLive show in Las Vegas.   EIA: Tell us about NMR Events. What’s the brand all about?   Berger:  NMR Events is a national tradeshow, staging, and content creation company. We focus...Read More

Mark Travers
Connectivity and Mobile Technology Drive DoubleDutch, Says Hawkins.

EventsInAmerica.com (EIA) spoke with Jen Hawkins, Director of Marketing for DoubleDutch, about the company’s fast start and hockey-stick growth.   EIA: Tell us about DoubleDutch. When and why did the company start?   Hawkins: DoubleDutch started January 2011. The founders were at the event, South By Southwest, and were frustrated...Read More

Mark Travers
Gather Digital Builds 'Discoverable' Apps for Events Industry

EventsInAmerica.com (EIA) spoke with Ben Comer of Gather Digital. EIA: What is Gather Digital? Ben Comer: Gather Digital is a leading provider of mobile apps for events, conferences and member organizations. We’ve been in business since 2009, so we’re one of the first providers of mobile apps for events as well as member organizations....Read More

Mark Travers
Tanzer Outlines the Four Key Components of Choosing an App Developer

EventsInAmerica.com spoke with Steven Tanzer, President of TripBuilder Media. EIA:  What is TripBuilder Media? Tell us about your company. Steven Tanzer: We’ve been in business for over 25 years and have a proven track record of enhancing events, both through our mobile applications and our folding event media. And some of the unique...Read More

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Mark Travers
Mexico City Offers World-Class Destination for Meetings & Events

EventsInAmerica.com (EIA) spoke with Maria Magdalena Sánchez López (at right in photo) and Raquel Ramirez Orozco about Mexico City as a destination. EIA:  Tell me about your organization. Magda:  We represent the Mexico City Tourism Trust. It’s an institution of the government of Mexico City that promotes tourism, with...Read More

Mark Travers
Freeman Helps Event Organizers Manage Change, Integrate New Technologies.

EventsInAmerica.com (EIA) spoke with Molly Casey, Vice President, Brand Marketing, for Freeman.  EIA: What are some of the big challenges now in the events industry? Molly Casey:  One of the things we’re suggesting our customers think about is, they have to constantly be evolving in order to continue to attract attendees and keep exhibitors...Read More

Mark Travers
Toronto Seeks More Convention Business from the US

EventsInAmerica.com (EIA) spoke with Rita Medynski, CEM, Sales Manager for The International Centre in Toronto at the IAEE Expo! Expo! in Los Angeles. EIA: What does the trend line look for Toronto in 2015? Rita Medynski: All of our businesses are up. We just hosted a large manufacturing show and all the shows are growing. The industry is taking a...Read More

Mark Travers
Los Angeles Tourism and Convention Board Looks for Strong Growth in 2015

EventsInAmerica.com (EIA) spoke with Mary Gallagher, CMP, the Director, Mid-Atlantic, Convention Sales for the Los Angeles Tourism and Convention Board, at the IAEE Expo! Expo! happening now in Los Angeles. EIA: How will 2015 shape up for conventions in Los Angeles? Mary GaIlagher: I think it’s going to be a great year. There’s so much...Read More

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Products and Services
Roger Quach
How To Design the Perfect Message For Your Next Trade Show

If you rely on trade shows to draw customers to your business, you are most likely familiar with exhibit displays. These are used to market and advertise your personal brand. It is vital to design and develop the perfect trade show pop up displays that will attract potential customers to your booth. There are many different things that you need to incorporate...Read More

Michael Pierce
What Kind of Display Stand Should I Use?

What Kind of Display Stand Should I Use? There are countless types of display systems hitting the exhibition stand market every year; every iteration improving upon the last in terms of ease of assembly, weight, durability, and other factors.  Over the years, tastes have changed in the exhibition stand market. With more businesses travelling...Read More

Jenn Waters
Content for Your Inbound Marketing Strategy?

Inbound marketing describes activities that bring visitors to you. One key driver behind inbound marketing efforts is content. You need to have content to share across different platforms, on a consistent basis. The goal is to position your association as a go-to expert in your field – providing information and knowledge that cannot be found...Read More

Make Mobile the Secret Sauce for Your Next Trade Show

Another International Consumer Electronics Show (CES) has come and gone. But that was only the start of the trade show, convention, expo season. Mobile World Congress is just around the corner. As usual, expectations are high for it to be yet another exciting show for both vendors and attendees.  But the big shows are not the only exciting...Read More

Mark Travers
BusyEvent Helps Companies Control and Monetize Data

EventsInAmerica.com spoke with David Schenberg, Chief Evangelist of BusyEvent Mobile, at IAEE’s Expo! Expo! in Los Angeles. EIA: What trends do you see for your business in 2015?  David Schenberg: Everyone’s talking indoor mapping. I think this year, we’ll see several technology suppliers foray into that – and who’s...Read More

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