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Products and Services
Mark Travers
For Exhibitors, Take Power Anywhere You Need It

Power costs can quickly add up for people who exhibit frequently. But ShowBattery offers a lightweight, green solution that gives exhibitors more flexibility and total ROI in just their first few shows. EventsInAmerica.com spoke with Shelley Simpson, CEO of ShowBattery, at the ExhbitorLive show in Las Vegas. Here are her thoughts...Read More


Mark Travers
CORT Offers Unique Furniture Solutions for Conference Environments

How can furniture at trade shows and conferences help your company sell more of its products and services? Dave Flory is Director of National Accounts & Exhibit House Sales at CORT. EventsInAmerica.com spoke with Flory at the Exhibitor Live show in Las Vegas. He offered these ideas:         Contact: You can reach Dave...Read More


Mark Travers
'Guess What? The Order Is Free.'

Jen Klitzke is Trade Show Manager for 4Imprint, a promotional products company. EventsInAmerica.com met her at the ExhibitorLive show in Las Vegas. She spoke about her company, the rapid growth it has achieved and the guarantee her company offers. Here are her thoughts:         Contact: You can reach Jen Klitzke...Read More


Mark Travers
Making It Easier to Exhibit in Europe

A North-American-based company that wants to exhibit in Europe encounters a slew of problems: Logistics, customs, costs and more. Some of these problems can seem daunting for large companies and insurmountable for small ones. Matthew Kenward has solutions. He has Kenward Solutions. We met Kenward at the ExhibitorLive show in Las Vegas. He offered...Read More


Mark Travers
'Use the Floor as a Fifth Wall,' says Dave Walens of Brumark

The trade show floor is an often overlooked vehicle for branding. Dave Walens wants to change that. Walens is the President of Brumark, a leader in convention flooring solutions. EventsInAmerica.com spoke with Walens at the ExhibitorLive show in Las Vegas. ExhibitorLive is one of the premier events for exhibitors in the trade show space. Walens offered...Read More



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Technology
Mark Travers
Astound Launches Cloud-Based Tradeshow Platform

Tradeshow display companies are among the most sophisticated partners in identifying and utilizing new technologies. EventsInAmerica.com met up with Kristen Brophy, Marketing Manager for Astound, at the Exhibitor Live show in Las Vegas. Brophy spoke about Astound's new tradeshow portal and ways in which her company works with clients.       Contact: You...Read More


Ashley Andrews
Technology to Make Your Trade Show Run Smoother

If you’re managing any aspect of a trade show or a similar event, you will agree that the tech side of it is changing so quickly that it’s even hard to catch your breath, much less have time to keep up with all the changes. But rather than fearing the evolution of trade show technology, you can leverage the changes to your advantage by...Read More


Mark Travers
Put a GeoFence Around Your Event and Improve Its Success

Allen Pyc knows how to measure your event and improve your success. Pyc is a Director with Event Guidance, a behavioral analytics company in Troy, Michigan. EventsInAmerica.com met Pyc at the ExhibitorLive show in Las Vegas. In this interview, Pyc talks about geofencing, the tremendous analytics that geofencing provides, and how to use the data that's...Read More


Mark Travers
ShowGo Virtual Assistant Simplifies Event Management and Logistics

ShowGo trade show management software gives users a total event management tool. It's easy to use and its latest module, ShowGo Virtual Assistant, provides extra benefits with rich functionality. EventsInAmerica.com spoke with Shane Eckel, President of Seattle Software, ShowGo's creator, at the ExhibitorLive show in Las Vegas.          Contact:...Read More


Mark Travers
Event Management Tool Includes Time-Tracking Function

EventCollab offers one place online for everyone in the event planning cycle to manage an upcoming event. EventsInAmerica.com spoke with Megan Powers, Marketing Representative for EventCollab, at the IAEE Expo! Expo! show in Baltimore. IAEE is one of the leading organizations in the events industry. Powers spoke about EventCollab's product capabilities.       Contact:...Read More



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Industry Expertise
Mark Travers
Only Measurement Can Tell You the True Impact of Your Trade Show Program

Every company wants to know how it can improve its event experience -- how it can get better conversations with prospects, more customers and lower event exhibition costs.  Terri Parker is Marketing Director of ExpoDisplays, an exhibit house in Birmingham, Alabama. EventsInAmerica.com spoke with Parker at the ExhibitorLive show in Las Vegas....Read More


Karin Roberts
Five Ways to Optimize Your 2017 Trade Show Budget

You are starting the marketing planning process for 2017. Your company is doing well but targets 5% growth in sales for the coming year, in light of a new product that will launch at the end of this year.  So you sit down and map out all the trade show events where you will exhibit, sorting them by national and regional shows along with your target...Read More


Mark Travers
Plan Ahead When Shipping Trade Show Materials

Shipping large trade show displays is a specialty skill -- and specialty freight forwarders like Transit Air Cargo know how to get displays delivered without damage. Robert Sottosanti, General Manager of Transit Air Cargo, spoke with EventsInAmerica.com at the ExhibitorLive show in Las Vegas. He offered these thoughts on the shipping business:       Contact: You...Read More


Mark Travers
'Sustainability Is the Most Important Issue' says Gumus

One of the topics trending highly in today's world environment is sustainability. EventsInAmerica.com spoke with Alp Gumus, Managing Director for Burkhardt Leitner Modular Spaces, at the ExhibitorLive show in Las Vegas. The German company is expanding to the US and is seeking dealers. Gumus spoke about his company, the industry and its challenges.     Contact: You...Read More


Networking Events are Key Socially and Professionally

I am a serial networker and I am guessing you have heard this before from many others, but in my case, it is absolutely true. Networking has been a staple of business development since the dawn of time and it has been covered extensively in a good number of articles, blog posts and talk shows. Many of us have different approaches when it comes to expanding...Read More



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News
Mark Travers
'Create An Environment Where You're Different from Everyone Else'

How does an exhibitor command attention when everyone seems to use the same designs and materials? And how much time does an exhibitor have to make a lasting impression? John Boyko has answers to these and other questions. Boyko is President of Structure, an exhibit house in Las Vegas. EventsInAmerica.com spoke with Boyko at the ExhibitorLive...Read More


Mark Travers
Explore St. Louis Offers An Affordable Destination with Exciting Activities for Attendees

John Bettag, CMP, is Vice President of Sales for Explore St. Louis, the CVC and DMO for the St. Louis region. EventsInAmerica.com spoke with Bettag at the IAEE Expo! Expo! show in Baltimore. IAEE is one of the premier organizations in the events industry. He offered these reasons for choosing St. Louis as a destination:     Contact: You...Read More


Mark Travers
'Summit Brings Broadcast Quality Video to the Events Industry', says Trefry

Summit Videos partners with conferences and trade shows to provide high quality videos to exhibitors. EventsInAmerica.com spoke with John Trefry, Summit Videos' Founder and CEO, at the IAEE Expo! Expo! show in Baltimore. IAEE is one of the leading organizations in the events industry. Trefry spoke about the mission for Summit Videos:         Contact:...Read More


Mark Travers
EMC Events Helps Organizers Generate More Revenues

Maryann Ingham is EVP, Strategic Partnerships, Trade Show Marketing for EMC Events. EMC enhances sponsorship opportunities for event organizers. EventsInAmerica.com spoke with Ingham at the IAEE Expo! Expo! show in Baltimore. IAEE is one of the premier organizations in the events industry. Ingham spoke about how her company helps generate more...Read More


Mark Travers
1200 To 2000 More Hotel Rooms Coming To Charlotte, Says Trokey

Charlotte is becoming a vibrant destination for meetings and events. EventsInAmerica.com spoke with Will Trokey, National Sales Manager for Visit Charlotte at the IAEE Expo! Expo! show in Baltimore. IAEE is one of the premier organizations in the events industry. Trokey offered this overview of Charlotte.       Contact: You...Read More



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People
Mark Travers
Creating the Brand Experience

In part two of our interview with Brad Falberg, President of Exhibitus, we talk about current industry trends. Large exhibitors, he says, are looking for more than just environments; they're looking for design houses to create the total experience. Here are his thoughts:         Contact: You can reach Brad Falberg at...Read More


Mark Travers
'Make Sure You Have The Best Possible Booth Staff' says Vinny Antonio

How do you staff a booth to get the best results? How much is booth staff responsible for a successful show? How much pre-show training should a booth representative have? EventsInAmerica.com spoke with Vinny Antonio at the ExhibitorLive show in Las Vegas. Antonio is President of Victory Agency, a professional staffing solutions company for...Read More


Mark Travers
What Makes a Trade Show Program Successful? Mike Mudry Knows.

Mike Mudry is Vice President, Creative and Marketing for Exhibit Concepts, a display and design company with offices in Dayton and Chicago. EventsInAmerica.com spoke with Mudry at the ExhibitorLive show in Las Vegas about the importance of integrated marketing campaigns and connecting with customers. He offered these thoughts:       Contact: You...Read More


Mark Travers
Using Data, Audience Response and Gamification to Engage Attendees

Monika Covelli is an Account Manager with EventMobi, an all-in-one event technology platform. EventsInAmerica.com spoke with Covelli at the IAEE Expo! Expo! show in Baltimore. IAEE is one of the premier organizations in the events industry. Covelli gave a backgrounder on EventMobi and offered tips to event planners to help them increase audience participation...Read More


Mark Travers
Event Success Is Really About 'Activation,' says Czarnowski's Simonette

Nick Simonette is Vice President, Sales for Czarnowski, the exhibit and event marketing company. EventsInAmerica.com spoke with Simonette at the ExhibitorLive tradeshow in Las Vegas. In this interview, Simonette speaks about the partnership between client and agency, reframing relationships and what happens inside the trade show exhibit space. Czarnowski's...Read More



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