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TRADE SHOW & CONFERENCE INDUSTRY EXPERTISE

Barry Siskind
Are Mobile Show Guides the Way of the Future?

Trade show exhibitors are quickly moving away from having excessive amounts of hard-copy brochures, price sheets and catalogues so it’s no wonder that the paper-based show guide should also be placed on the endangered list.   Technology has made it possible to bring trade show exhibiting one step closer to being environmentally friendly...Read More


Mark Sonder
Hiring Headline Entertainment: The Offer and the Contract

An Offer is a blueprint for the pending Contract. If the artist accepts the offer, you are obligated to move forward toward a contract. If the artist declines the offer, neither party has a further obligation. If you still want to procure this entertainer, you can make an alternative offer, in writing. (Everything must be in writing to form a binding...Read More


Nicci Anderson
What Happens If Your Event Technology Launch Is A Success?

We built it, we launched it, they used it and wow…was it ever great! As you know, from our last few blogs, we recently debuted our newest technology, BusyEvent Mobile at the Gateway to Innovation conference in St. Louis. The event was a huge milestone for us. Not only was it a great experience, but we also learned a LOT! Many...Read More


Mel White
What Not to Wear (at a Trade Show)

I’m no fashion expert. The yellow sweater I wear all winter is a dead giveaway. But you don’t have to be a member of the fashion police to spot these faux pas. Wear what you want if you’re an attendee, but as an exhibitor, you may want to consider these suggestions. Men New Shoes – Who hasn’t made this...Read More


Barry Siskind
Do All Booth Staffers Need Continuing Education?

I have heard this so many times – it makes me want to scream. “Our staffers have been involved with our exhibitions for years and know what they are doing. “ Think about it. What profession graduates its members and never includes educational updating? Yet, when it comes to sales and communications, particularly in face-to-face...Read More


Nicci Anderson
Launching BusyEvent Mobile at the G2i Conference

Have you ever wondered what it must be like to debut a brand new technology for the first time at a big-time event? Well, so have we since most of the time we are focused on making sure our technologies offer flawless execution. And, for the last 6 months, we’ve been doing exactly that leading up to Thursday, April 25th when we’ll dive...Read More


Matthew Baron
Utilizing Branded Giveaways to Maximize Trade Show Traffic

Along with a great show display, every trade show booth should have really great and memorable branded giveaways (i.e. promotional products) to put in the hands of prospective customers and clients.  The question is, and always will be, what promotional products do I choose to help my brand or company stand out from the rest at the trade show?  After...Read More


Nicci Anderson
Why Should Event Planners Care about Google Plus?

At BusyEvent, we are huge social media fans. It is pretty widely recognized that social media can add a lot of opportunity to your events. For example, LinkedIn is great for networking and Facebook and Twitter can be great for promoting. But what about that one that many people consider dead, created by the internet giant Google? Although Google+ didn’t...Read More


Barry Siskind
A Fresh Approach to Recruiting Booth Staff

Allocating staff to participate in a corporate exhibit program is fraught with challenges such as: Resentment from sales staff, who would rather not leave their territory to participate in a show where they are not closing deals, A perception that working the booth in an exotic location is a perk like a paid vacation, whereas in a less attractive...Read More


Nicci Anderson
What Tradeshow Attendees Know and Can't Tell Exhibitors. . . Yet!

Last week, Hugo Hellberg a CMP and the Director of Marketing & Events at the Colorado Association of REALTORS – @COREALTORS® asked a really great question on the LinkedIn “Social Media and Event Technology” discussion board: “We are currently doing some research on lead retrieval systems for exhibitors,...Read More


Margaret Colebeck
Promotional Staffing- 5 Things to Consider When Selecting an Event Staffing Agency

There is no doubt that using trade show models and promotional models helps attract attendees to your trade show booth, but hiring an event staffing agency for the first time can be a daunting task. To help out, we have put together a list of 5 things you should consider when selecting an event staffing agency. This list will help you narrow down what’s...Read More


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