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TRADE SHOW & CONFERENCE INDUSTRY EXPERTISE

Mel White
What Not to Wear (at a Trade Show)

I’m no fashion expert. The yellow sweater I wear all winter is a dead giveaway. But you don’t have to be a member of the fashion police to spot these faux pas. Wear what you want if you’re an attendee, but as an exhibitor, you may want to consider these suggestions. Men New Shoes – Who hasn’t made this...Read More


Barry Siskind
Do All Booth Staffers Need Continuing Education?

I have heard this so many times – it makes me want to scream. “Our staffers have been involved with our exhibitions for years and know what they are doing. “ Think about it. What profession graduates its members and never includes educational updating? Yet, when it comes to sales and communications, particularly in face-to-face...Read More


Nicci Anderson
Launching BusyEvent Mobile at the G2i Conference

Have you ever wondered what it must be like to debut a brand new technology for the first time at a big-time event? Well, so have we since most of the time we are focused on making sure our technologies offer flawless execution. And, for the last 6 months, we’ve been doing exactly that leading up to Thursday, April 25th when we’ll dive...Read More


Matthew Baron
Utilizing Branded Giveaways to Maximize Trade Show Traffic

Along with a great show display, every trade show booth should have really great and memorable branded giveaways (i.e. promotional products) to put in the hands of prospective customers and clients.  The question is, and always will be, what promotional products do I choose to help my brand or company stand out from the rest at the trade show?  After...Read More


Nicci Anderson
Why Should Event Planners Care about Google Plus?

At BusyEvent, we are huge social media fans. It is pretty widely recognized that social media can add a lot of opportunity to your events. For example, LinkedIn is great for networking and Facebook and Twitter can be great for promoting. But what about that one that many people consider dead, created by the internet giant Google? Although Google+ didn’t...Read More


Barry Siskind
A Fresh Approach to Recruiting Booth Staff

Allocating staff to participate in a corporate exhibit program is fraught with challenges such as: Resentment from sales staff, who would rather not leave their territory to participate in a show where they are not closing deals, A perception that working the booth in an exotic location is a perk like a paid vacation, whereas in a less attractive...Read More


Nicci Anderson
What Tradeshow Attendees Know and Can't Tell Exhibitors. . . Yet!

Last week, Hugo Hellberg a CMP and the Director of Marketing & Events at the Colorado Association of REALTORS – @COREALTORS® asked a really great question on the LinkedIn “Social Media and Event Technology” discussion board: “We are currently doing some research on lead retrieval systems for exhibitors,...Read More


Margaret Colebeck
Promotional Staffing- 5 Things to Consider When Selecting an Event Staffing Agency

There is no doubt that using trade show models and promotional models helps attract attendees to your trade show booth, but hiring an event staffing agency for the first time can be a daunting task. To help out, we have put together a list of 5 things you should consider when selecting an event staffing agency. This list will help you narrow down what’s...Read More


Mark Travers
Event Planners: A Great and Free Way to Promote Your Business

If you're looking for a way to generate more business in 2013 for your event planning services, here's an idea that will get you lots of exposure for zero cost: Take out a free Event Planner page on EventsInAmerica.com. While event planners already form a key user group of our site, we want to expand our reach. So we've just launched a new Event Planner...Read More


Kathryn Brubaker
Business Advice from Mr. Wonka: Promotional Candy Wrappers for Edible Advertising

The name Willie Wonka often brings to mind the image of an eccentric candy maker with an entourage of oompa loompas. However, if we watch the films again more closely, we would soon realize that buried underneath the garish haircut and top hat lies the mind of a very clever business man. After all, how many CEO’s can generate so much interest...Read More


Nicci Anderson
Making a Last Minute Event Technology Decision? 9 Things to Consider!

When making a technology decision for your event, there are a ton of things to consider. The amount of considerations increases when you are making that decision at the last minute. Although I don’t recommend doing any of your event planning at the last minute, sometimes it’s inevitable. Here are nine things that you should consider when...Read More


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