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Mark Travers
'Tradeshows Are Just Part of the Journey. What Happens Before and After is Incredibly Important.'

We always enjoy speaking with Justin Hersh, CEO of Group Delphi, for his enlightened industry insights. We met up with Hersh at the Exhibitor Live show where his company was demonstrating augmented reality in a tradeshow environment. He offered these thoughts for event organizers, exhibitors and other trade show professionals.     Contact: You...Read More


Mark Travers
Creating the Brand Experience

In part two of our interview with Brad Falberg, President of Exhibitus, we talk about current industry trends. Large exhibitors, he says, are looking for more than just environments; they're looking for design houses to create the total experience. Here are his thoughts:         Contact: You can reach Brad Falberg at...Read More


Mark Travers
'Make Sure You Have The Best Possible Booth Staff' says Vinny Antonio

How do you staff a booth to get the best results? How much is booth staff responsible for a successful show? How much pre-show training should a booth representative have? EventsInAmerica.com spoke with Vinny Antonio at the ExhibitorLive show in Las Vegas. Antonio is President of Victory Agency, a professional staffing solutions company for...Read More


Mark Travers
What Makes a Trade Show Program Successful? Mike Mudry Knows.

Mike Mudry is Vice President, Creative and Marketing for Exhibit Concepts, a display and design company with offices in Dayton and Chicago. EventsInAmerica.com spoke with Mudry at the ExhibitorLive show in Las Vegas about the importance of integrated marketing campaigns and connecting with customers. He offered these thoughts:       Contact: You...Read More


Mark Travers
Using Data, Audience Response and Gamification to Engage Attendees

Monika Covelli is an Account Manager with EventMobi, an all-in-one event technology platform. EventsInAmerica.com spoke with Covelli at the IAEE Expo! Expo! show in Baltimore. IAEE is one of the premier organizations in the events industry. Covelli gave a backgrounder on EventMobi and offered tips to event planners to help them increase audience participation...Read More



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Industry Expertise
3 Tips To Secure Exhibitors At Your Event

The key to planning a successful trade show expo is securing the right exhibitors for your event. However, finding these exhibitors can be overwhelming and difficult, especially with so many other events to compete with. Here are three tips to attract and book those perfect exhibitors: 1. Know Your Audience When you first start planning your trade...Read More


5 Effective Ways To Use Social Media At Your Special Event

  Social Media is one of the most powerful communication channels widely used today!  Social media interaction drives and amplifies brand engagement while it is happening and allows people to interact with your event as it takes place in Real time.  The word-of-mouth marketing that takes place via social media can amplify your event...Read More


5 Metrics To Improve Trade Show ROI

When participating in trade shows, it's important to predict your ROI in order to gauge which events best fit your company's goals as well as hit your target audience. Often this turns into a guessing game done through trial and error. You could survey attendees at your booth or online about their experiences, however these surveys can lead to subjective...Read More


Game Plan Strategy For Trade Shows

Why does strategic planning seem to be last on the to-do list for trade shows?  Of course, planning for all the details involved in an exhibit is a given. But it is all too easy to fall into the trap of showing up at an event, hoping for the best.  Based on sheer number of attendees, you will probably get a few leads. However, going to a show...Read More


Ashley Andrews
Here's What to Look for in a Venue

Choosing the right venue can make your event. Choosing the wrong one can break it. No matter how magical the wedding is in principle, the venue would make it a non-starter. You would never locate your annual business conference in the building of your major rival. First, your invitees would likely not come. Second, any message you were trying to promote...Read More



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News
Mark Travers
'Create An Environment Where You're Different from Everyone Else'

How does an exhibitor command attention when everyone seems to use the same designs and materials? And how much time does an exhibitor have to make a lasting impression? John Boyko has answers to these and other questions. Boyko is President of Structure, an exhibit house in Las Vegas. EventsInAmerica.com spoke with Boyko at the ExhibitorLive...Read More


Mark Travers
Explore St. Louis Offers An Affordable Destination with Exciting Activities for Attendees

John Bettag, CMP, is Vice President of Sales for Explore St. Louis, the CVC and DMO for the St. Louis region. EventsInAmerica.com spoke with Bettag at the IAEE Expo! Expo! show in Baltimore. IAEE is one of the premier organizations in the events industry. He offered these reasons for choosing St. Louis as a destination:     Contact: You...Read More


Mark Travers
'Summit Brings Broadcast Quality Video to the Events Industry', says Trefry

Summit Videos partners with conferences and trade shows to provide high quality videos to exhibitors. EventsInAmerica.com spoke with John Trefry, Summit Videos' Founder and CEO, at the IAEE Expo! Expo! show in Baltimore. IAEE is one of the leading organizations in the events industry. Trefry spoke about the mission for Summit Videos:         Contact:...Read More


Mark Travers
EMC Events Helps Organizers Generate More Revenues

Maryann Ingham is EVP, Strategic Partnerships, Trade Show Marketing for EMC Events. EMC enhances sponsorship opportunities for event organizers. EventsInAmerica.com spoke with Ingham at the IAEE Expo! Expo! show in Baltimore. IAEE is one of the premier organizations in the events industry. Ingham spoke about how her company helps generate more...Read More


Mark Travers
1200 To 2000 More Hotel Rooms Coming To Charlotte, Says Trokey

Charlotte is becoming a vibrant destination for meetings and events. EventsInAmerica.com spoke with Will Trokey, National Sales Manager for Visit Charlotte at the IAEE Expo! Expo! show in Baltimore. IAEE is one of the premier organizations in the events industry. Trokey offered this overview of Charlotte.       Contact: You...Read More



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Technology
The Best Way to Increase Booth Renewal

As an event organizer, your goal is to establish your events as the industry hub for knowledge and connections that the market players look forward to experiencing each year. To develop this status, or maintain it year after year, you must ensure that you’re locking in the support and presence of the influencers in your industry. The best way...Read More


Mark Travers
Astound Launches Cloud-Based Tradeshow Platform

Tradeshow display companies are among the most sophisticated partners in identifying and utilizing new technologies. EventsInAmerica.com met up with Kristen Brophy, Marketing Manager for Astound, at the Exhibitor Live show in Las Vegas. Brophy spoke about Astound's new tradeshow portal and ways in which her company works with clients.       Contact: You...Read More


Ashley Andrews
Technology to Make Your Trade Show Run Smoother

If you’re managing any aspect of a trade show or a similar event, you will agree that the tech side of it is changing so quickly that it’s even hard to catch your breath, much less have time to keep up with all the changes. But rather than fearing the evolution of trade show technology, you can leverage the changes to your advantage by...Read More


Mark Travers
Put a GeoFence Around Your Event and Improve Its Success

Allen Pyc knows how to measure your event and improve your success. Pyc is a Director with Event Guidance, a behavioral analytics company in Troy, Michigan. EventsInAmerica.com met Pyc at the ExhibitorLive show in Las Vegas. In this interview, Pyc talks about geofencing, the tremendous analytics that geofencing provides, and how to use the data that's...Read More


Mark Travers
ShowGo Virtual Assistant Simplifies Event Management and Logistics

ShowGo trade show management software gives users a total event management tool. It's easy to use and its latest module, ShowGo Virtual Assistant, provides extra benefits with rich functionality. EventsInAmerica.com spoke with Shane Eckel, President of Seattle Software, ShowGo's creator, at the ExhibitorLive show in Las Vegas.          Contact:...Read More



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Products and Services
The Top 5 Reasons to Rent Furniture for Your Next Event

Your company is working on a huge program for an important event client and you need furnishings for conference lounges, education areas and the meeting itself. Furnishings compliment the overall design, reinforce the theme, and communicate your brand message, so they must be included in the overall event. You’ve got a decent budget, and it needs...Read More


Mark Travers
A Quick Tip for Experiential Marketers and Street Teams

How can experiential marketers set up an event scene quickly and also offer a great brand presentation at the same time? EventsInAmerica.com spoke with Dwayne Virag, a marketing director for Guerrilla Cube, at the Exhibitor Live show in Las Vegas. Guerrilla Cube offers a premium brand finish with an easy 5-minute installation. Take a look:       Contact: You...Read More


Mark Travers
For Exhibitors, Take Power Anywhere You Need It

Power costs can quickly add up for people who exhibit frequently. But ShowBattery offers a lightweight, green solution that gives exhibitors more flexibility and total ROI in just their first few shows. EventsInAmerica.com spoke with Shelley Simpson, CEO of ShowBattery, at the ExhbitorLive show in Las Vegas. Here are her thoughts...Read More


Mark Travers
CORT Offers Unique Furniture Solutions for Conference Environments

How can furniture at trade shows and conferences help your company sell more of its products and services? Dave Flory is Director of National Accounts & Exhibit House Sales at CORT. EventsInAmerica.com spoke with Flory at the Exhibitor Live show in Las Vegas. He offered these ideas:         Contact: You can reach Dave...Read More


Mark Travers
'Guess What? The Order Is Free.'

Jen Klitzke is Trade Show Manager for 4Imprint, a promotional products company. EventsInAmerica.com met her at the ExhibitorLive show in Las Vegas. She spoke about her company, the rapid growth it has achieved and the guarantee her company offers. Here are her thoughts:         Contact: You can reach Jen Klitzke...Read More



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